Sunday, March 23, 2008

New Hope for Postum

It turns out that the disappearance of Postum has not gone unnoticed. NPR’s Weekend Edition Saturday ran a feature “Postum Postmortem,” and many bloggers have been waxing poetic about the lovely warm grain elixir. A Yahoo group aimed at saving Postum has been established, and the recent Christian Science Monitor story “Can Postum Fans Revive Their Beloved Beverage?” suggests a miracle might be possible. The goal would be to have some smaller company acquire the rights to the formula from Kraft. Popular opinion has spurred this kind of resurrection in the past. Many brands, once orphaned, have been saved, including my favorite candy: Good & Plenty.

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