Friday, February 22, 2008

Ode to Postum

My partner and I began our relationship with Postum about six months ago. The caffeine-free roasted grain coffee substitute was invented by C.W. Post in 1895, and we two, one a coffee drinker and one not, found the slightly sweet instant beverage was a nice way to end the day. So in the Fall of 2007 we started buying it on a regular basis, often sharing a cup over the phone from our respective abodes. But in December and January we began to have difficulty finding Postum in our local stores. In early January, I found a few jars at the C-Town grocery in New London, CT, and bought three. I recall that there was at least one other jar on the shelf--maybe more--and I now wish I had bought out the entire stock.

It seems that in December of 2007, over a century after it was introduced but just a few months after we became enamored of this hot drink, it was discontinued by Kraft foods. A cruel turn of events for two true Postum lovers. As I write this, there are several jars of Postum being auctioned off on eBay for $20 and up. Also as I write this we are both enjoying mugs of Postum, some of the last few we will have. We are savoring every sip.

Postum, you will be sorely missed. You left us far too soon. We are now forced to search for a surrogate, but so far no suitable substitute has appeared. Wish us luck.

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